According to an NAR study, real estate agents who use a CRM report a 23% increase in annual sales compared to those who do not use one.


The real estate industry has evolved over the years and has been leaning towards a more digital environment, which has exponentially increased competition. That is why for real estate, the implementation of a customer relationship management system (CRM) has become a key tool to improve efficiency, marketing effectiveness and customer satisfaction in the real estate sector.  

In this article, we will discuss in detail how real estate agents and property managers can take full advantage of CRM in their business, as well as some relevant data that demonstrates its effectiveness in the real estate industry.


Benefits of CRM in the Real Estate Industry

There are several reasons why a real estate agency should consider hiring a CRM. Here we present some of them: 


1. Greater efficiency and organization in customer management

One of the biggest benefits of CRM in the real estate industry is that it allows better management of customer information. Agents can use the tool to gather information about their clients' interests and needs, as well as track communications and appointments to view properties.

2. Improves the quality of business relationships

A CRM can help agents improve the quality of their business relationships with their customers. By having a better understanding of the needs and desires of their customers, agents can offer them a more personalized and focused service, or create valuable content for their networks.

3. Reports and data analysis

It can also help agents generate reports and analyze data that allow them to make informed decisions. For example, an agent can use a CRM to analyze the effectiveness of their marketing campaigns or to see which properties are having the most success.

4. Facilitates teamwork

A CRM allows team members to share customer information and collaborate on business relationship management. This can help improve the efficiency of the agency as a whole and maximize results.

5. Improves the efficiency of the sales process

The tool can help agents identify the most promising leads and target them. As well as automating all those routine tasks that take time away from your vendors.

6. Enables more effective communication with customers

The tool allows agents to schedule reminders to call or email customers at specific times, which can help keep them informed and engaged. Agents can also use the tool to send personalized messages to customers, which can help improve the quality of communication.

7. Increases marketing effectiveness

By having a database of customer information, agents and directors can segment their audience and tailor marketing messages to specific groups. This can lead to higher engagement and conversion rates, ultimately resulting in more sales and revenue.


Why HubSpot is the best real estate CRM for your company

In summary, the use of CRM in the real estate industry allows you to have all the necessary information to sell properties, identify sales opportunities, deepen relationships, automate repetitive tasks and streamline processes, that is: sell more properties faster.

Keep in mind that, as the real estate company grows, both in the number of properties and in the number of agents, it is more difficult to control the conversations with each prospect using manual tools such as spreadsheets or WhatsApp messages. That is why a CRM becomes an essential tool for real estate agents and directors looking to maximize the results of their agency in the real estate industry.

Do you still consider that it is not necessary? According to a Software Advice report, 98% of real estate agents surveyed said that a CRM helped them improve organization and efficiency in customer management.

At TIS Consulting Group, we are official partners of the HubSpot CRM tool, the #1 for growing companies. It is a tool that grows as your real estate agency grows, your team will not have to change platforms if you grow, you simply acquire the functions that you need over time.


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